The new design has heated cabinets for pick-up orders and a front-facing pizza making counter. The exterior has a drive-thru lane serving a new “Hut ‘N Go” menu.
January 16, 2025
LCCN Staff Report
Pizza-Hut unveiled a new design concept that features a pizza-making station at the center of the restaurant, allowing customers to see employees make their orders. It’s part of broader changes Pizza Hut is showing off at a remodeled location.
Also at the restaurant is a modernized interior that has touchscreen kiosks for customers to place orders and heated cabinets for pick-up. The exterior has a drive-thru lane serving a new “Hut ‘N Go” menu, which features new digital menu boards and serves its most popular foods in an attempt to reduce wait times.
Pizza Hut and its rivals are struggling as inflation-weary customers hunt for value. The industry faces intense competition from third-party delivery apps that have replaced pizza delivery – an American mainstay – with other options, including McDonald’s, for people’s to-go orders, according to Jonathan Maze, editor-in-chief at Restaurant Business Magazine.
The remodeled location is the same size and same number of employees as its predecessor. Pizza Hut is testing the design before rolling it out to other US cities, though it has about 2,000 of these redesigned restaurants internationally.