Kiehl’s 1851 Opens at Los Cerritos Center

Kiehl’s 1851

By Tammye McDuff

At the start of fall 2014, Los Cerritos Center announced plans to add a Harkins Theatres 16-screen megaplex and sought-after retailers DICK’S Sporting Goods and UNIQLO to the buoyant, suburban Southern California retail property. This was the kick-off to a two-wing construction project with planned grand openings beginning 2015. “We are bringing a set of new attractions to Los Cerritos Center to meet the robust shopper demand in this outstanding trade area,” said Ken Kraus, Property Manager for Los Cerritos Center. “By adding a larger Nordstrom, Harkins Theatres and other great retailers we will be sure to make our Center a shopping destination and the region’s sophisticated source for shopping, dining and entertainment.”

The latest of new brands to open is Kiehl’s 1851. With over 160 years of experience, Kiehl’s draws inspiration from its original old–world roots as a neighborhood apothecary developed by an innovative pharmacist and herbologists. The company is truly dedicated to delivering exemplary service and personalized care to bring about visibly healthy results and energy to both skin and body with their 28-day challenge.

Hundreds of excited devotee’s of the brand stood in line Tuesday, June 30^th for free giveaways, great deals and the chance to win a $500 gift card. Cristina Nguyen, an employee of Lancôme commented “Kiehl’s is actually the sister company of ours, both being owned by L’Oreal, and I am here to shop for myself, my boyfriend and my Dad.”

The interior of Kiehl’s reflects the atmosphere of the company’s original New York Flagship, which began as a neighborhood apothecary in 1851. HMG-CN was granted a personal tour of the new store with Chris Salgardo, President. The store is a compilation of original East Village roots of antiques with a very modern New York flair. Salgado brought in renowned artist Saner to paint a mural specific to Kiehl’s, depicting their commitment to community and its use of holistic ingredients. Kiehl’s longtime commitment to the environment with the use of natural, sustainable materials and energy-efficient light fixtures, enhances the overall service experience for Kiehl’s patrons.

Kiehl’s Recycle and Be Rewarded! Program offers customers the opportunity to return empty Kiehl’s jars, bottles and tubes to the store for recycling, in exchange for complimentary products. The new store offers patrons a chance to discuss privately with Kiehl’s Customer Representatives (KCRs) about products best suited for them. Patricia Quateman, Store Manager for The Grove locations stated “We take the time to find out about our customers, asking them about their life style and skin regimen so that we can recommend the most appropriate products.”

The retail space maintains Kiehl’s signature apothecary aesthetic and features a Personal consultation table; a “Men’s Favorites” section; Natural, sustainable materials such as tabletops made from paperstone and infamous ‘Mr. Bones”. The new store located in the Nordstrom’s wing, is one of the largest of 13 physical stores in California, however there are over 60 locations within the state where their products can be found.